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2024 Agenda is here!
Suzano Innovability Hub (Shanghai)
Conference Hotel
30mins Bus
Suzano Innovability Hub
Inaugurated in Shanghai in March, 2023, the Suzano China Innovability Hub is the company’s first R&D and innovation center in Asia. It represents the company’s long-term strategic investment to create an open and transformative innovation platform, enabling Suzano and our partners to nurture and accelerate the R&D and innovation of bio-based materials and solutions that address the needs of the Asian and global market toward a low-carbon economy.
1: Arrival: safety remind, form groups (10 guests/group)
2: Visit Suzano Experience Center - 20 min per group 
3: Visit Suzano Asia Biopulp laboratory - 20 min
4: Coffee break and snacks 
5: Welcome by Suzano Asia leadership team and brief intro. about Suzano and Biopulp 
6: adjourn: group photo and gifts
Opening Remarks
Session 1: Industry status and Future market development
Unwrapping Potential: Innovating Specialty Paper for Sustainable Development in Asia
  • Market overview of key regions and Asia market and future growth
  • Opportunities for the specialty papers in sustainable packaging
  • Showcasing how value chain are collaborating together for innovative solutions.

Felix Lu | Project Director, Asia Consulting Information Division, Smithers
Specific grades for décor and packaging grades insights for China market
  • Current status and market information
  • Development in the value chain  
  • Sustainability and Recycling

Yunlan Meng | Manager, AFRY Management Consulting, AFRY Management Consulting
Tea break and Networking
Session 2: Innovative development for Paper-based product
Overcoming Integration Challenges in Pharma Packaging
In the intricate realm of pharmaceutical packaging, fibre solutions are not yet widely used, as regulations pose significant hurdles. From navigating stringent regulations to addressing compatibility issues, this discussion unveils the complexities inherent in merging fibre-based materials with pharmaceutical primary packaging materials. Join us as we dissect these challenges, shedding light on the intricacies of this critical process.
Elli Kultanen | Development Manager of Primary Packaging Materials, Orion Pharma
Sustainable, co-created fibre-based solutions for packaging
Leveraging the expertise of the entire packaging value network is crucial in co-creating sustainable alternatives to packaging materials that are traditionally fossil-based or non-recyclable. UPM has several years of experience co-creating sustainable fibre-based solutions with a network of brand owners, converters, machinery manufacturers, and chemical suppliers. These collaborations utilize UPM's extensive portfolio of recyclable and compostable packaging materials, along with its in-depth expertise in highly demanding specialty papers, as the foundation. The presentation will draw on case studies to share key learnings from these projects and to identify further opportunities throughout the entire packaging value chain.
Mia Liu | Product Manager, Global Specialty Papers, UPM Specialty Papers
Session 3: Updates on barrier coatings and new materials
Development and application of high strength and high barrier paper- based materials
Lunch and Networking
Green and environmentally friendly, the new direction in the packaging industry - environmentally friendly barrier paper-based material packaging solutions
Standardized assessment and enhancement of recyclability for coated papers
  • Recycling of coated papers for food packaging applications
  • How barrier coated papers influence recycling process
  • Recyclability testing: implementation of CEPI Harmonized Laboratory Protocol
  • Classification of industrially selected coated paper grades
  • Enhancement in paper recycling: some case-studies for novel paper coating design

Pieter Samyn | Senior Engineer Circular Economy and Renewable Materials, SIRRIS – Department of Circular Economy and Renewable Materials – Smart Coating Application Lab
Tea break and Networking
Session 4: Paper-based packaging
The Challenges and Opportunities of Sustainable Functional Paper Packaging
Sustainability is the greatest challenge of our age. Our reliance on fossil fuels and single-use plastics has had a negative impact, and now it is the time to take action. People have responded by applying pressure on governments and industry, and we’re now starting to see unprecedented changes. When it comes to packaging, the opportunities are clear. Sustainable packaging – if it’s high-quality and supported by the right infrastructure – will significantly reduce the negative impact of consumer products on the environment. This is the primary aim of using reusable, recyclable, or biodegradable materials. Paper Is Highly Recycled. The European paper recycling rate is 71%, making it one of the most recycled materials in the world. Europe is the world’s paper recycling champion at 71%, having the highest rate globally. It is followed by North America (68%) and Asia (55%). At the same time, there are huge challenges involved in making this switch.

Tamal Ghosh | Head - New Product Development, JK Paper
Reinventing transport & protective packaging: Mondi's Paper-Based Solutions for a more sustainable future
Mondi, a global leader in the production of sustainable packaging and paper, is extending its paper-based portfolio into the Transport & Protective segments. Innovative solutions such as a paper-based pallet wrapping or a tray wrapping could not only replace plastics with renewable material but also significantly reduce CO2 footprints. Emphasising exceptional technical properties and the strength of fibers, Mondi invites industry stakeholders to explore the promising opportunities paper offers and collaborate towards a more sustainable tomorrow.
Bartosz Babicz | Product Manager Stretchwrap , Mondi Group
Panel Discussion: Development and challenges of sustainable paper-based packaging and Specialty Papers used-application in Asia
Over the last two decades, there has been growing interest from all stakeholders (government, manufacturers, and consumers) to make packaging more sustainable. Paper is considered one of the most environmentally friendly materials available. 
-How can the industry chain cooperate to accelerate the innovation and commercialization of specialty paper products?
-How to build an efficient and sustainable paper-based packaging supply chain?
-How to balance the sustainability of paper-based packaging with practical application needs?
-How can sustainable paper-based packaging be effectively disposed of waste and recycled?
Panelist: Panelist:  
Mia Liu | Product Manager, Global Specialty Papers, UPM Specialty Papers
Pan Tianyi | Marketing Director Sun Paper
Chen Gang | Chief Professor of Specialty Paper Research Team, South China University of Technology
Richard Duan | packaging specialist IKEA
Felix Lu | Project Director, Asia Consulting Information Division, Smithers
End of Day 1
Session 5: New sustainable development
Market Trend for the Specialty Paper
  • Sustainability – why it matters. 
  • Government’s initiatives towards a more sustainable world.
  • Polyart Group’s initiatives towards sustainability
  • Innovation from Polyart – a specialty paper to substitute plastic in label & packaging industry.

Holmes Ong CY | Asia Pacific Business Development Director, Polyart Group
A new choice for paper: Sun Paper with Sustainability
  • Diversity: diversity of raw materials, diversity of machines, diversity of products, diversity of applications, biodiversity
  • Sun Paper’s actions on sustainable development

Tianyi Pan | Marketing Director, Sun Paper Group
Tea break and Networking
Enhancing Brands and Consumer Experience via Addressing Emerging Paper Packaging Dynamics
  • As the leader in global adhesive technology and market, Henkel always foresee and anticipate the next industrial trend with our innovation solutions offerings.
  • In the recent packaging industry, Henkel observe that specific market conditions and consumer demands can make it a viable and even preferable option.
  • Henkel will dissect the role of environmental legislation in shaping the packaging industry. With a focus on the Asia-Pacific region, Henkel will analyze how emerging regulations are creating opportunities for brands to transition to more sustainable solutions like coated paper, potentially setting new industry standards.  
  • Consumer preferences and perception form a crucial part of our exploration. Henkel will present insights into how consumers in different demographics perceive coated paper as a packaging material, moving beyond its 'eco-friendly' tag to a representation of quality and responsibility. This shift in consumer mindset, especially in Asia, opens avenues for brands to align their packaging strategies with public sentiment, enhancing brand image and customer loyalty.
  • Henkel's presentation aims to provide a detailed roadmap for brands contemplating the shift to coated paper packaging. By aligning Henkel's innovative coated paper solutions with specific market needs and consumer expectations, brands can not only boost their environmental profile but also strategically position themselves for success in a rapidly evolving, eco-conscious global marketplace. This talk is aiming to equip attendees with the knowledge and insights to make informed decisions in the adoption of sustainable packaging solutions.

Seungcheol Lee | Head of Application Engineering APAC, Henkel APP, Henkel APP
P&G Sustainability Goal and Paper-based Flexible Ecommerce Package Innovation
Session 6: Other use in Specialty papers
Papermorphosis®, a novel technology for paper: from over 20% stretch both in Machine and Cross Direction , to novel corrugates
  • New applications for papers
  • Substitution of plastics with sustainable materials
  • Stretch properties for papers
  • Novel flute in longitudinal direction
Lunch and Networking
Silicates Will Offer an Energy Saving Option and Improve Sustainability
Sustainability is a critical issue for the paper industry, as it is one of the most resource-intensive industries in the world. The production of paper requires large amounts of water, energy, and raw materials, and generates significant amounts of waste and greenhouse gas emissions. Therefore, finding ways to reduce the environmental impact of paper production is essential. One promising solution is the use of precipitated silica, a versatile material that can improve the efficiency and sustainability of paper production. Precipitated silica has a unique high-volume structure that makes it an excellent pigment for white packaging paper and whiteboard. One of the main advantages of using precipitated silica in paper production is that it can reduce the energy consumption of the process. By adding precipitated silica to the paper pulp, the resulting paper can be made lighter without losing thickness, which means that less energy is required to dry the paper. This can lead to significant energy savings and reduce the carbon footprint of paper production. Additionally, when paper is produced lightweight, the carbon footprint can be further reduced by logistics. Because if the truck is loaded with the same amount of printable area of board, the truck needs less fuel because the load of truck is lighter than with normal board. Another benefit of using precipitated silica in paper production is that it can reduce the amount of titanium dioxide (TiO2) used in various paper grades. TiO2 is a common pigment used in paper production to improve opacity and brightness. However, it is a high-energy input material, and its production generates significant carbon emissions. By using precipitated silica as an extender, the amount of TiO2 needed can be reduced, resulting in lower carbon emissions during production. In conclusion, the use of precipitated silica in paper production is a promising solution for improving the sustainabilit

Xiaorong Wei | Senior Technical Expert, Evonik
Application and introduction for special paper and packaging materials of nanocellulose materials from China and Japan
  • Enhanced functionality of nanocellulose in specialty papers
  • New solutions for applying nanocellulose in packaging materials from China and Japan
  • New Packaging Material Solutions and Prospective Markets

Xiaofei Sui | Project Manager, SQ Group
Session 7: Regulations and industry guidance
PEFC - Your partner for Establishing a Traceable and Forest-Positive Supply Chain
In the landscape of global packaging regulations, the credibility of packaging claims has become a pivotal factor. While Fiber-based packaging holds promise in addressing significant climate challenges, its potential as a sustainable choice hinge upon verifiable traceability from forest to shelf, especially in light of increasingly stringent packaging legislation.       
Since its creation in 1999, PEFC has had requirements tackling deforestation, now the EUDR is adding a new deforestation free framework, how is PEFC aligning to it? With its principles of agility, dialogue and pragmatism; PEFC’s roadmap to align with EUDR requirements is on track. 
This presentation equips brands with the knowledge and tools necessary to navigate complex regulatory landscapes and build trust with consumers through the adoption of sustainable packaging solutions.
Benson Yu | Director, PEFC China Initiative
The new EU Packaging and Packaging Waste Regulation and its potential impacts on specialty papers
The EU is finalizing new rules on packaging and packaging waste. All packaging will need to be reusable or recyclable by 2030. Next to targets on packaging reuse and restrictions on certain packaging formats, new rules on packaging recyclability and recycled content are being negotiated. Ulrich Leberle from Cepi will give an update on the latest developments, on how the regulation could impact the paper industry and paper recycling and on how the sector is preparing for the new requirements.
Ulrich Leberle | Raw Materials Director, Cepi
End of Day 2